With the advent of wristwatches and later mobile phones, the pocket watch gradually disappeared . Yet this little pouch remained . Why? On the one hand , to preserve the original design of the jeans, an important element of Levi’s identity . On the other, because it proved practical for storing small everyday items .
A development shaped by history
During World War II, jeans production had to adapt to material constraints . To save metal, the rivets reinforcing the corners of this pocket were temporarily removed . However, after the war, they were reinstated. Even today, these famous rivets are part of the DNA of Levi’s jeans , testifying to a centuries-old heritage .
A detail that has become an icon
With the advent of wristwatches and later mobile phones, the pocket watch gradually disappeared . Yet this little pouch remained . Why? On the one hand , to preserve the original design of the jeans, an important element of Levi’s identity . On the other, because it proved practical for storing small everyday items .
A development shaped by history
During World War II, jeans production had to adapt to material constraints . To save metal, the rivets reinforcing the corners of this pocket were temporarily removed . However, after the war, they were reinstated. Even today, these famous rivets are part of the DNA of Levi’s jeans , testifying to a centuries-old heritage .
A detail that has become an icon
