People are only now beginning to understand what the little pockets in jeans are for.

Who hasn’t put a coin, a key, or a subway ticket in the familiar pocket of their jeans? It’s present on almost all models and has fascinated us for decades. Yet few people know its true origins. It was developed in the 19th century for a very specific purpose and has survived the centuries, despite changes in our lifestyles. What was it actually used for?
A pocket for a forgotten accessory.

Let’s go back to 1873, the year Levi Strauss and Jacob Davis patented the first modern pair of jeans. Back then, the pocket watch was one of the essential accessories for men. It was carefully stored in a small metal tin. Instead of putting it in a larger pocket, where there was a risk of damage, tailors added a specially designed small pocket to protect it.
A relic of the past that has stood the test of time .

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Who hasn’t put a coin, a key, or a subway ticket in the familiar pocket of their jeans? It’s present on almost all models and has fascinated us for decades. Yet few people know its true origins. It was developed in the 19th century for a very specific purpose and has survived the centuries, despite changes in our lifestyles. What was it actually used for?
A pocket for a forgotten accessory.

Let’s go back to 1873, the year Levi Strauss and Jacob Davis patented the first modern pair of jeans. Back then, the pocket watch was one of the essential accessories for men. It was carefully stored in a small metal tin. Instead of putting it in a larger pocket, where there was a risk of damage, tailors added a specially designed small pocket to protect it.
A relic of the past that has stood the test of time .

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